Local Search Marketing
Local search marketing is one of the cornerstones of any good business in the 21st century. More and more, businesses and consumers alike are turning to the Internet instead of outdated technology like phone books and television. The advertising is more affordable, the audience is larger, and targeting is easier.
Going local is the new global. Local search marketing is the most effective way to promote your business online and skyrocket sales. Search engine marketing is cost effective and result oriented. Local search marketing firms use various methods like Pay Per Click, Pey Per Visit, Cost Per Click and Cost Per Action to enhance your SERP’s rankings. The success is ensured by professionals who know how to setup the best ad campaign and improve online sales.
Why Local Search Marketing
Search engine marketing is here for the past decade. Lately, search engine giants have turned their focus on the local marketing. Much like local Yellow pages, these search giants now aim to provide neighborhood results to people. This organic shift has prompted the need for local search marketing. Advertisement campaigns are now customized to focus on local listings and search terms.
What is the Difference between SMM and SEM
Social media marketing is often intertwined with search engine marketing. However, local search marketing encompasses a much broader realm. Social media campaigns can be used to earn local sales but they represent only a tool in the vast arsenal of local search marketing. Bing present in the local forums does help though. Certain local search marketing companies do provide the option of integrating local search marketing with Social Media Marketing.
Organic Search Rankings
These days, when you perform a query on any search engine, Google or MSN, organic search results dominate your screen. It is these organic terms and localized content that drives traffic to major websites and even small business sites. These organic search results represent real world people and they can be targeted via highly specific keywords. A much more targeted audience awaits your business. One that is more likely to be converted into clients. Google Maps and Yahoo Local are examples of local search marketing listings.
Optimized Ranking in Local Search Results
In the last couple of years, majority of search engine queries result in organic or local results to provide people with local search marketing benefits. Google, in particular, uses its Maps services to identify businesses in a certain region and return results accordingly. being present in your local city’s Google Maps has become the norm to get exposure to tour business. Unlike, traditional SEO methods, these require professional approach and different marketing sense.
Geo-Targeted PPC Advertising
Many businesses still rely on PPC advertising. And it is not a bad thing. this marketing method still works wonders. It can help target a wide range of audience in multiple geographic locations through a single keyword. However, the same can be said about targeting local search marketing audience as well. It can also be integrated with Organic SEO to achieve much better results overall. Landing page optimization, geo-specific keywords can be added to your PPC advertising campaign and produce excellent results for local search marketing. These localized PPC campaigns can really bring in the dough.
Our Local Search Marketing Packages
Over the years, LocalWerks.com has accumulated vast experience in the local search marketing. We undertake highly successful advertisement campaigns that provide keyword research and analysis, ad creation, bid-auction management and webpage optimization. These and some more advanced features have made our packages a hit among our clients.
Our local search marketing Services include:
- Pay Per Click advertising
- Cost Per Visitor
- Cost Per Action
- E-mail Marketing
- Budget Fee Model
- Online Comparison Shopping
- E-Bay and Amazon Listing
- Affiliate Marketing
To achieve top ranking in Google, Bing or Yahoo, a comprehensive local search marketing strategy has to be developed and implemented. We ensure this is done in a swift manner right from the ad content creation to the search engine integration. Choose any of our packages and watch local search marketing establish you as a local strongman.
Watch our in depth services video presentations on each one of our marketing services offered, and get a price quote on your chosen marketing packages that are custom tailored to your business needs.